Glitzview: with Erika Nilsson-Humphrey founder of DAPPAD


Exciting news this February - we have partnered up with Dappad! It's an online styling service for men that allows men to discover the joy of dressing well with zero effort. So for any of you who know men that want to dress well, but basically don't have a clue or can't be bothered to shop. This is perfect! Dappad delivers hand picked, personally selected and perfectly coordinated outfits from small and independent brands directly to their door, all in the name of Scandinavian minimalism and effortless style. This makes dressing well as easy as saying I DO.

DAPPAD packaging

We were lucky enough to catch up with the founder Erika (you may have spotted her on Dragon's Den not too long ago!) and she has given us an exclusive discount for you ladies. This Valentine’s give him the gift of effortless style with a Dappad gift card. Use DAPGLITZ10 at check out for 10% off.  

And now find out more about Erika, the concept, and of course her jewellery style...

Erika Dappad

Glitzbox: How did you come up with the idea for Dappad?
Erika: I was working in finance, with long hours and a husband that had no interest in shopping, in fact 8/10 men say they hate shopping. So after too many failed attempts to get him amazing, timeless and stylish clothing I gave up and as I looked around me I was surrounded by all these men, wanting to look good, but wanting somebody else to take care of it for them.

G: What kind of men to you envision using Dappad?
E: It’s men that value their time over anything else and have a quality over quantity mentality. This is what Dappad is all about really. They want to look good - but want to do so effortlessly.

G: Have you had any interesting / unusual customer requests?
E: We have had some last minute requests for Going to Vegas box! They are so fun to do :)

G: If you had one dream brand ambassador (dead or alive) for Dappad who would it be?
E: Pep Guardiola

Pep Guardiola

G: Where do you see Dappad going in 2018?
E: 2018 is going to be our Golden year. we have overcome so many obstacles and are gathering momentum. We are also doing a round of fund raising which will see the company grow further.

G: There is growth in men's jewellery and accessories, do you predict this will be big area for Dappad? 
E: I love bracelets on men - understated in a fabric rather than metal. So yes I candefinitely see us include this - but in a soft way.

Dappad box

G: How would you describe your own jewellery style in 3 words?
E: I almost exclusively wear gold jewellery apart from my wedding and engagement ring. The style is quite bohemian and bold which breaks against my other wise very Scandinavian and minimalist way of dressing.

G: Do you remember the first pieces of jewellery you ever owned or the most important piece?
E: I was over the moon when I got my engagement ring. I couldn’t stop smiling when I looked at it.

G: Do you have a favourite up and coming jewellery designer at the moment?
E: Almost all of myjewellery come from Leivankash - I love her bohemian style.

Dappad mens style

G: What is the last thing you do before going to sleep?
E: I write down 5 things that I'm grateful for that happened that day. It’s a thing that I learned from Ophra and it’s a super good practice to have positive thoughts when you go to sleep.

More about Dappad on www.dappad.com or follow them on Instagram @dappad_official


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