This week we had the opportunity to chat to Lola Làwal from 10FT who is creating a "LifestyleBeauty" hub that celebrates diversity in and amongst us.
10FT - (Ten Foot) wants to help promote a fresh way of buying beauty and beauty related products to help you shape their customers own unique Lifestyle and Beauty routines.
Lola strongly believes that beauty should always be personal, fun, sustainable and celebrate what make us different not just what we have in common. So check out our interview to find out more...
G. How did you come up with the idea for 10FT?
L. I started my first small business when i was 14/15 teaching piano to kids and from then I knew I wanted to be an entrepreneur. During those years I subscribed to a "Cash on demand" course by Andrew Reynolds and he mentioned the Allegory of Spoons. Fast forward to 2014 I started a personal blog called 10FT which is based on that story. The blog was to share the work other Girl and Guy bosses were doing.
G: What kind of people seem to be drawn to 10ft?
L. At the moment its women between the age of 18 - 24, would love to expand this to being men and women between the ages of 16 - 26 because as a fellow consumer I can relate to what they want and need.
G: What's your favourite event, campaign or collaboration you have done?
L. We did Beautycon London 2017! We managed to sell more than I thought we would and I learnt a lot from that experience. I couldn't have done it without the help of my family and friends, they all really showed out for me!
G: If you had one dream brand ambassador (dead or alive) for 10ft who would it be?
L. This is a very good question, one i cannot answer at the moment!
G: Where do you see the brand going in 2018?
L. I see it growing, flourishing and more importantly helping to solve Lifestylebeauty problems.
G: How would you describe your jewellery style in 3 words?
L. right now it's minimal, it's very subjective and dependent on my mood. I love subtle bling, gold, emerald and rubies. When I can afford fine Jewellery, I'd love to buy some untreated stones to act as heirlooms. For now, I buy my Jewellery from Thomas Sabo, Swarovski, Michael Kors and Pandora.
G: How do you feel when you put jewellery on?
L. I feel like i'm ready to conquer. Feel good, look good, smell good and shine bright.
G: Do you remember the first pieces of jewellery you ever owned or the most important piece?
L. My mum likes to buy gold and would buy my sisters and I gold earrings. I'd say when I was 5 I had my first pair of "fancy" earrings.
G: Do you have a favourite up and coming jewellery designer at the moment?
L. I quite like VanLeles by Vania Leles. She is of African descent and has stunning pieces including rare diamonds and gemstones
G: What is the last thing you do before going to sleep?
L. I want to say pray but I forget sometimes. However, I always check my phone lol.