This month I was asked by Stacey Hailes, editor of Professional Jeweller, to share my thoughts on millennials and the jewellery industry.
Here is a sneak peek of my guest column:
"Every single thing you buy, you technically own forever.
This is a concept that millennials and gen z consumers are disrupting. Get bored of songs quickly? Download Spotify. Don’t fancy watching a movie more than once? Get yourself a Netflix account. Can’t possibly be caught in the same dress twice? Order one from Asos then send it back*."