GUEST COLUMN: How will the jewellery industry keep up with millennial needs?

This month I was asked by Stacey Hailes, editor of Professional Jeweller, to share my thoughts on millennials and the jewellery industry. 

Here is a sneak peek of my guest column:

"Every single thing you buy, you technically own forever.

This is a concept that millennials and gen z consumers are disrupting. Get bored of songs quickly? Download Spotify. Don’t fancy watching a movie more than once? Get yourself a Netflix account. Can’t possibly be caught in the same dress twice? Order one from Asos then send it back*."

Read the full article on Professional Jeweller.

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